Strategies to Generate Targeted Traffic for your New Product

- Aananya Kalra

February 9, 2022

Every day, a new brand, product, or service enters the market; some succeed, while others fail. The Internet has boosted research by making information more accessible to most firms. What sets a business apart from the competitors, though, is an awareness of what information to collect and how to use it successfully.

Discovering what your clientele want and discovering new customers who seek it is the key to selling your product or service. You can make accurate judgments about your marketing strategies, which may be quite cost-effective, if you have a good grasp of your prospective consumers. It's impossible to highlight the value of media, messaging, and timing in your marketing plan.

Want to create a buzz every time you launch a new product? Here's how you can do that.  

What is Target Audience? 

The target audience is made up of people who are most likely to purchase your product. These are people who are defined by various factors such as age, gender, location, behavior, beliefs, and so on, as well as the people you want to target with your marketing strategies.

As a target audience, your target customers often have similar interests, tastes, and other characteristics, making your marketing efforts more efficient and helping your brand gain a persona.

What is the difference between defining/targeting an audience and defining/targeting a market?A target market is a group of people who are interested in your products, whereas the target audience is the group of people you want to reach out to when you begin marketing, whether through social media marketing, digital marketing, ads, or any other social circle.

Let’s say  your company sells vinyl records of rock music. The target market in this scenario would be music enthusiasts, and the target audience would be rock enthusiasts in your area.

Target audience differs from customer personas, in that the target audience takes a more general and broad approach, whereas customer personas take a more specific and narrow approach. 

What are the advantages of having a target audience?

A study by Harvard Business Review suggests that 75% of new product launches fail to attract customers.  

Having a target audience allows you to better understand your customer base and communicate with them. When you put your heart and soul into creating a brand, you want to reap the benefits naturally. For example, if a company sells video games, it would be completely unnecessary for them to advertise at a football match because it would be inefficient and there is a good chance that only a few people are interested in video games. This is where having a target audience comes in handy. You can target the exact group of people who are most likely to purchase your products. This increases your ROI while also saving you time. You can tailor your messaging to their needs rather than the needs of the entire universe. You'll also increase your referral base once you've penetrated a target market and educated them on the benefits of working with you.

Are there any drawbacks to a target audience?

You must make sure that you are targeting the correct audience before you give all your attention to them.. This can often work against you if the people you've chosen aren't the ones who aren't interested in what you have to offer. In this scenario, targeting the excluded would have resulted in a large number of sales. Keeping this in mind, carefully select your audience after conducting extensive research, and be prepared to change your strategy if the audience does not respond as expected.

How to Locate Your Target Audience?

Improve your understanding of your current customers

One of the best ways to find your target audience for your new products is to look at your existing customer list, what interests them, and where they live. There are multiple factors involved, including age, gender, and employment status. Examine your social media and who is interacting with it. Evaluate your website's analytics to see who is visiting your page, how frequently they visit, what filters they use to navigate through your website, and so on. You're looking for repeat customers. Emails are also important in this. Review who opens your emails on a regular basis, as well as your click-through rates. 

Here's how you can win back your customers.  

Analyze the market on a regular basis 

Examine your industry thoroughly and stay up to date on current trends. Investigate brands that provide similar products to find ideas for expressing the uniqueness and value your brand provides. Thorough market research would enable one to fill the gaps in their company's capabilities. This type of research would help one analyze potential customers' location, values, habits, and other similar information, as well as motivation and competition.

See how your competition is performing

Learning about your competitors can help you understand not only them and their goals, but also your own brand, what you have in common, and whether you want to attract a similar target audience. Examine how they present themselves on social media, as well as the people who interact with their content.

Social Learning can also help you narrow down your target audience and learn more about their interests and what they expect from your product.

Keep an eye on your Google analytics 

If your marketing encompasses the entire internet, including social media, your own website, digital ads, and so on, your data can be easily analyzed by Google or social media analytics. Google Analytics provides detailed information about your website and visitors, allowing you to determine where your customers are coming from, what they are doing on your website, and other characteristics.

Additionally, the Conversion Funnel approach can be beneficial.

How do you reach your intended audience?

Keep Track of Social Activities

The monitoring of your own social media as well as that of your customers and competitors is crucial. This can help you communicate more effectively with your audience. Examine each social media platform separately, as some customers may respond better to one platform than others. Furthermore, the type of content differs between platforms. Instagram users, for example, may respond better to reels, while LinkedIn users may respond better to written posts with relevant images. Experiment with different platforms to see what produces the best results.

Make Buyer Personas

Creating a Buyer Persona can assist in segmenting various groups of people who may be interested in the same products or other products offered by the brand. It can also be very insightful and assist in giving your customer base a proper structure. Your persona must include all necessary characteristics such as gender, location, income, personality, and group needs. An elaborate buyer persona will assist you in determining where to pay your attention. This will help guide the development of your product and as a result, your company will be able to draw in more visitors and better leads.

Make an Effective Marketing Strategy

The launch of a new product is determined by your long-term marketing strategy. Try to work on your tactical challenges and opportunities while developing an effective launch strategy that is well accompanied by your long-term goals. This will help in defining the marketing objectives, which will further help in the advancement of your business. It should include your social media, which should be personalized to the product you're selling, the audience you want to reach, and the strategies employed by your competitors.

Press Kits

The target audience is determined by the Press Kits. Depending on the brand, it may include a variety of items. Job titles and income levels are two examples of this. If making decisions or negotiating prices, consider the paid subscribers.

Create a Niche

It is a great time to grow a niche if your brand is developing or has already developed. This will enable you to identify specific factors that distinguish your services from others on the market. Growing a niche can take time, but once you start , your customers will have a clear understanding that they are valued as individuals and that there is a brand to cater to their needs. The goal is to inform people that there is a brand that can satisfy their very specific needs.

Boost Customer Engagement

Customer engagement is an integral and critical component of marketing. It assists you in segmenting your audience and reaching out to them in a unique and personal manner. You can also communicate with your customers via social media, emails, regular feedback requests, live videos, webinars, and live chat options.

Having trouble increasing customer engagement? Enalito assists you in sharing your story, personalizing interaction, and providing useful content. Enalito is an AI-powered email marketing and personalization that enables marketers, brands, and eCommerce professionals to deliver 1:1 personalized shopping experiences and customer engagement across all digital channels, resulting in a true Omni Channel Experience.

Enalito meticulously curates each email with the right product and right offer for each customer, which means that each person receiving the email will see a different product, a different offer, and at a time when they are most likely to engage; all based on their individual interest and requirement. 

Keep an Eye on Your Content

To properly analyze your content, you can use a variety of data analyzing tools. Stay updated on the type of content that is gaining traction and capturing the attention of your customers. Making content that is similar to trending topics can aid in increasing interaction between your brand and potential customers.

Wondering how to communicate with your customers better? Try Personalization. 

Want to target your audience even before your product is launched? It's simple. 

1. Prior to launching your product, you must conduct market research to better understand your target market. Ask yourself all of the initial critical questions and learn about your customers' likes and desires. Recognize customer behavior.

2. Now that you have a thorough understanding of your target audience, you must craft and position a message that highlights the most valuable aspects of your product. 

3. Plan your product launch promotion strategy with the goal of educating your target consumers and creating excitement for the launch. Create a demand for your product; scarcity of supply leads to increased demand. You can also provide limited free trials to existing customers who have remained loyal to you.

4. Devise a post-launch strategy that revolves around you. The momentum created by the launch must be maintained in order to keep your audience interested.

5. Finally, once your product is on the market, actively seek feedback from your customer.

At last, research, and proper research, is the most effective way to locate and approach your Target Audience. Basic SEO knowledge and optimization are also essential. Make certain that your content is unique and that your marketing strategy is flawless . The use of keywords can make a significant difference. Maintain constant awareness of changing trends. It is easier to avoid making assumptions when you rely on solid data. Ask your customers where they heard about your brand and how they feel about it. 

Here are 7 Effective Ways to Encourage Customer Reviews.  

You can always get in touch with us to learn more about target audiences and to take advantage of our services. In fact, we'll be holding a Webinar soon on "How to Attract Buyers for Your Newly Launched Product." This Webinar is free and open to the public. We'd be delighted to see you there! Register now!