Changing landscape of situations worldwide has had a profound impact on retail. First came the time when all essentials and health supplies had a big spurt in online sales. While all non-essentials suffered a huge decline even in online sales. The scenario which has emerged now is making it clear that in the new normal even though physical store sales have plummeted, online sales, the eCommerce part is growing leaps and bound. E-Commerce sudden growth comes with new challenges and new opportunities. Many never before online shoppers are active now. Online is the main channel for retail purchases for many individuals and households alike.

All retailers must focus on the online aspect. Businesses face intricate challenges – such as identifying and expanding the best fulfillment options, managing digital channels, customer engagement, retention, and the like.