What are some common Valentine's E-commerce mistakes?

- Anushka Sejal

February 9, 2022

Hello, everyone! "Valentine's Day is the season of love," as the saying goes. This is the season of love and caring for those you care about. It's about sharing the love you have in your heart, whether for your husband, mother, sister, or friend. Despite the fact that this season is loaded with festivities that some of you may despise, one thing you cannot overlook is the fact that it delivers an increase in income for the eCommerce business.

We relate it to one of those first-round games where you have to perform well in order to advance to the next round. This is the season's first huge sale, with stunning cards, chocolates, red and pink-themed presents, flowers, and more. These are some of the things that come to mind when we think of this time of year. Do you know that every year 114 million Valentine's Day cards are exchanged? Isn’t that crazy? Just as eCommerce merchants prepare for the holiday shopping season, they must also work very hard to prepare their store for Valentine’s Week.  It is critical for retail store owners to consider their products' maximum sales in order to keep their stores profitable. Despite this, there are numerous things you could be doing wrong with your Valentine eCommerce strategy. Are you curious about some of the eCommerce mistakes you have made as a strategy for Valentine's Day? Let’s take a look.

Not catering to the needs of your customers:
Customers are at the forefront of all you do. It all comes down to their purchases and overall experience. Don't spend your time executing all of the methods if they aren't content with what you have to offer. If you put your customers first, you will create a shopping experience that will keep them coming back for more. The changing times require an understanding of market needs and trends. Get the products that your customers want and you'll see them returning time and time again. Learn what your audience wants and give it to them, and you’ll see shopping carts filling up in no time. As a starting point, understand your target audience and what problems you solve for your target clients. As you gather more information, you will be able to create complete buyer personas. You can even use them to contact more people who are likely to buy from you.

Lack of Personalization:
The eCommerce industry is shouting at the top of its lungs for you to personalize your website, but you are not listening! Personalization, as we all know, is one of the most effective strategies for attracting customers. As the owner of an eCommerce business, you must understand what personalization is and how it can benefit you. Personalization is becoming increasingly popular in both products and services. Establishing a great emotional connection with your customers necessitates personalization. Customers will feel good knowing that your website values them when they visit your profile and realize that everything on your website is tailored and built for their wonderful experience. Customers will return to your website because they know they will have the best possible experience.

Marketing efforts are not launched early enough :
If you want your eCommerce sales to boost this Valentine’s Day, you must start with your marketing skills and strategies early. To reach your target audience in a timely manner, you must begin promoting your brands earlier than usual. Although normally some eCommerce merchants start in January, it is recommended that marketing efforts begin in December itself. The earlier you begin, the greater your chances of perfecting each step. 

Excluding certain demographics from your marketing strategy:
With Valentine's Day approaching, shouldn't we target singles? Come on it’s 2022 and it’s about time we all start listening to singles as well. Some people may need a boost of self-confidence on Valentine's Day, or they may wish to indulge in some comfort shopping. This makes Valentine's Day a great time to promote self-care items like soaps and spa products, gourmet foods, high-end clothing and accessories, and other items that aren't purchased every day. You must present them with offers and attract them with slogans such as “Be Your Valentine”. In this manner, not only will you attract them, but they will also feel great. After all, you don’t want to have short-term customer relationships. Change your strategy and aim to reach each one of your customers in a uniquely individual way to make them feel valued.. It’s the season of love and everyone deserves some.

Leaving out email campaigns:
It's the holiday shopping season, and you haven't even begun sending out email blasts? It's critical to send it as soon as possible since it allows company owners to reach out to a huge number of people. Each email should create a personal connection with the customer as if it were written only for them. To provide the highest quality customer support possible, appropriate emails should be picked based on the circumstances, as well as appropriate tools. It is critical to send out conversion-oriented emails. While sending emails is simple, delivering personalized emails with messages that customers acknowledge is critical. For more personalized emails, you can always turn to Enalito

The website not being mobile-friendly:
Thanks to improved mobile experiences, shoppers are converting at a significantly higher rate on their cell phones these days. The share of mobile eCommerce in total eCommerce has surged by a stunning 39.1 percent from 52.4 percent in 2016 to 72.9 percent in 2021 and will likely continue rising. That's why we've been emphasizing the importance of mobile responsiveness to our clients for years. With more than half of all internet traffic now coming from mobile devices, your website must be mobile-friendly. Keep in mind that while shopping most people prefer their phones because they're handy. This is why it is mandatory to take into consideration that your site must be mobile-friendly. Except for a bad mobile experience, nothing stands in the way of people who are busy choosing the right gift. 

Poor Landing Page:
Landing page conversions receive a lot of attention and effort from most digital marketing experts. When it comes to producing web leads, this is especially true. If a landing page's conversion rate is poor or the bounce rate is high, there is a problem. Your efforts will be lost if the landing page has a lot of headings but no clear call to action.

You may also face difficulties if your structure and design, as well as your communication content, are of poor quality. Remove as many impediments as possible, such as shipping and payment options, as well as site navigation and security. Ensure that your eCommerce platform and potential clients' information are secure and that your products have been thoroughly studied to appeal to your target audience. Customers will lose interest in your brand if you are unable to create an ideal landing page, even if you provide them with an abundance of products of their choice. 

Lack of multichannel communication:
To maintain track of your sales, you'll need multichannel communication. By providing different channels of communication, you may boost your visibility in your target market. A common example of how this works is a company that develops an e-commerce site to reach out to a global audience via the internet. This boosts customer satisfaction and loyalty, which means more people will reach out to you during Valentine's season.

If you don't have this for your site, you know what your strategy is lacking. 

Of course, there are many more aspects of your Valentine's Day campaign that can be improved. Even huge businesses, it appears, do not always consider the purchasing client, how they shop, and what they want. A few press releases, verbiage modifications, and split tests before the weekend might drastically enhance your Valentine's Day sales.

Please tell us which of the preceding points are relevant and valuable to you. For additional information, visit www.enalito.com.