Online tools to boost your e-commerce sales.

- Keerthana Gunreddy

August 21, 2021

E-Commerce means selling, buying, transactions online, And by the year 2021, eCommerce is expected to generate $4.5 trillion in sales per year. It is a flourishing and booming industry now. Just like a human body fails to work as the heart-beat declines, an eCommerce store is nothing without its customers. In today’s fast-paced and growing world, there is competition everywhere and winning customer’s hearts, gaining their trust, and making them drive to your online store is a tedious task. If you want your customers to be head over heels with your store, something distinct and unique is to be done for sure. Understanding them and acting according to their wishes, meeting all their needs is not as simple as it seems; there are many details and factors to be considered while dealing with customers online, and doing it all without any help is a catch-22. Intelligent people always look for brilliant ways. Hence, people in business should consider innovative ways to handle their stores by using some of the online tools that make their work better, faster, cheaper, and efficient.

This signifies that you need to use some of the best e-commerce tools to attain success and reach heights. With technology, everything gets better, and so do e-commerce stores. With the automation offered by these online tools managing an e-store is at your fingertips. They help you save a lot of time, the efficiency improves, and the returns are doubled. From creating a site to sending personalized emails to maintaining an inventory, there are online tools for every step you want to take with your store, and here are some of them:

1. Shopify

We see an ad everywhere these days about how two friends turned their idea into an eCommerce store with minimal requirements. That tool they used is none other than Shopify. Shopify is one of the most popular and accepted online tools for any person who wants to start an online store, from creating a site for you to maintaining your shopping cart and treating your customers with the utmost attention, and following a highly detail-oriented approach and hence is in the limelight now.

Main Features:

  1. Build and develop your online store from scratch: Create websites with appealing themes, customize every element on the store with inbuilt techniques, and a standalone feature of Shopify is the way you have access to the front-end page code of Html, CSS and you can change it according to your interest. Shopify also has a forum feature where articles are published and discussions happen to make your website engaging. It has a gripping and fascinating responsive design which makes the mobile customer’s shopping experience easy too. Hence you can host the entire website on Shopify, talk to experts if needed, use your domain name for the site and kickstart your online e-commerce store.
  2. Managing Shopping Cart, Store: It helps you effectively, smartly manage your cart and make the best of everything; even your abandoned shopping carts make sales with Shopify’s features of sending automatic messages to targeted prospects. There are many features to the store like it is made available in 50+ languages. Another unique part of Shopify is to set up a dropshipping business for your store, i.e., Dropshipping is where a store doesn’t keep the products it sells in stock but ships it directly to the customer. As a result, the seller doesn’t have to handle the product now.
  3. Marketing and SEO: Shopify does multi-channel marketing, including social media integration such as Pinterest, Instagram, Facebook. Search Engine Optimization (SEO) is best practiced by Shopify.


Even Shopify has different prices for the additional feature sets it offers. Here is a snapshot of the same. Shopify has two other subtools called Shopify plus for large businesses and Shopify lite to add your products to any other website.

2. Zendesk

Imagine you have gone into a big mall and were lost and couldn’t locate the shop you are looking for. You would immediately search for a help desk, Wouldn’t you? Zendesk is also more like a help desk but with many other fascinating features. Zendesk builds software for customer engagement and comes under the Saas ( Software as a Service) category with a CRM (Customer Relation Management) system. Zendesk is used in varied applications and businesses

Main Features:

  1. Integrate it all! Irrespective of how customers reach you, let it be through email or text message or any social media platform, zendesk acquires all the data and puts it right in front of you
  2. Ticketing System: Ticketing System is software that helps the people of the customer service team to consolidate the entire customer problems into a list and manage them
  3. Safe and Secure: Your data security is their number one priority, and that is one of the main reasons zendesk is used by big giant companies. Zendesk has complex security features and networks which help to safeguard the data. Remember how recently domino’s customer data got breached? It doesn’t happen with zendesk.
  4. Community Forum Software: Create a forum of your own wherein all your customers can share their experiences with you, ask questions, respond to polls, and a lot more.


Zendesk offers its pricing in two broad divisions, one for services for customer relations management, and one is to boost your sales via marketing

3. Acquire Live Chat

Together is always better, especially while shopping your mind doesn’t stay at one place it wanders around and expects a companion to discuss all your needs. And that is why we see sales girls and boys in offline stores who can show you the right direction by answering your questions, but how do we do something similar in eCommerce stores? Yes, this is precisely where chatbots come in handy are like hiring extra employees without extra salaries. A chatbot is a software application used to conduct an online chat conversation via text or text-to-speech, or video without direct contact with a live human agent. “According to a report(Humanity in Machines) from media and marketing services company Mindshare, 63 percent of people would consider messaging online with a chatbot to communicate with a business or brand as they can answer quick emergency answers’ ‘ Acquire is an online tool with such features.

Main Features:

  1. The most peculiar feature of Acquire is you can guide your customers when they are stuck on their browser and show and interact with them.
  2. It also helps engage and connect your customers entirely digitally via chat, video, or call and hence enables you to boost your revenue.
  3. One-stop for all your marketing medium, customers’ conversations from multiple channels are placed on a single timeline in order to acquire from social media to emails, all at one place. This makes you have all the data at your fingertips.
  4. Workflows made easier with build-out automation using no developer.
  5. Critical analytic tools to know your performance, customer satisfaction scores(CSATs)


Pricing is different for different packages, and as you see below, there are three main broad categories. One may decide which category their store belongs to and take a demo accordingly to know the pricing later.

4. Shipping Easy

Every e-commerce store should know how to send customers’ orders and have a shipping service. Shipping service is software that will save time and money on your shipping.

Main features:

  1. Print labels fast: Print all the tags required for shipping and automate, track shipments using a single platform.
  2. Discounted Rates: Customers are guaranteed the lowest shipping rates regardless of size, get USPS Commercial Rates, exclusive rate discounts, and insurance savings, saving up to 46%.
  3. Tracking and Returns: Tracking and returns are integral parts of the e-commerce customer experience. ShippingEasy makes them easy on you and your customers.
  4. Alexa: Alexa! Buy this. Shopping this way is so easy and fun, isn’t it? Ship using only your voice and do your work with less clicking.


It offers different prices according to various schemes like this:

Though many tools are meant for different functions of an e-commerce business, enalito is one tool that cares about the consumer’s experience more than anything else, and if you want to keep customers closer to you by not missing any chance to make them feel special, you shouldn’t miss the free trial at enalito. From personalized marketing to expert analytic recommendations, enalito has everything covered for you and your consumers, making their shopping thing an experience.

In this fast-growing world, there is help provided in many ways. There are many solutions to a problem, but the matter now is relevant to you.

Don’t forget no two ideas are always the same, and no two tools will be the same. Analyze the differences, check all possibilities, pick a device that fits your requirements correctly, and make sure your customers are head over heels with you and keep making them happy.