Social media is a word that is highly viral and trendy these days. From school children to old people, everyone is conscious of it and maintains an account online. So what is this social media and why and how is it unavoidable to people, and how do e-commerce shops make the best benefit of the same fact? Social media, in simple terms, is building a digital presence for yourself online, which acts as a contact between the brand and customers. -Ardath Albee, CEO of marketinginteractions.com, said Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media allows us to humanize our communications and make our companies more approachable.” Surveys prove 30% of online shoppers purchase from a Social Network like Facebook, Instagram, Snapchat. 56 % of users follow brand pages to keep up to date with new products. Browsing on your social media, you must have often encountered ads that made you buy the product, which you never came across anywhere; hence the entire selling things online is made easy with social media. Another solid motive for using social media is that social media is a free marketing tool that allows companies to engage customers worldwide. If one shares information on social media, many people could see it, leading to the massive spread of information.
When you step foot in e-commerce, you should always try to be the best and mold according to the technology and world. As everything changes with time, we have to act accordingly. Social media is a big boon to eCommerce stores, and one should know how to effectively use them. Let us see a detailed analysis of the impact of social media.
Out of many social media handles available, each type of e-commerce business should focus on the social media suitable for its customers. Let us see which type of e-commerce store should prefer which social media handle.
For example, If your eCommerce store has health care equipment and deals with similar products, Facebook is the correct option for your business; seniors are the fastest-growing demographic, and nearly 40% of those born before 1945 are on Facebook. Facebook is actually the best shot if you want to focus on only one site too.
If your small business deals with books or online stationery, or any school work-related items, you should step on to Twitter and participate in their discussions, tweet, retweet, and build yourself an image to target your prospects.
We often come across news saying trending on Twitter; ever wondered what these trends and tweets are? Twitter is a microblogging platform that allows you to post using 280 words maximum. Your posts are referred to as tweets. It is most used by people because the content is available crisply and instantly. There are 330m monthly active users and 145 million daily users.
For example, your store deals with complete wedding planning, house renovations, interior design products, or outfits for women; Pinterest would be your go-to option.
Pinterest is like an online pinboard where users can save, upload, sort, manage pictures. As we know that an image that speaks 1000 words using Pinterest would be very beneficial for your e-commerce stores too. There are 480 million active Pinterest users per month, and 77 percent of the Pinterest audience are women, so if your products target women, you should not miss your shot on Pinterest.
Let us say your eCommerce store deals with shoes, and a person on quora asks how do I select the best shoe for myself; you should grab this opportunity to answer and cast a spell on these people who might become your future buyers.
Wondering how quora, a platform meant for questions and answers, can help e-commerce in any way? Ok, let us answer a question who would be your favorite teacher, the one who enables you to get answers to all the questions regarding a concept or question, or the one who leaves you mid-way without assisting you? Of course, the one who holds your hand through all stages, and that is precisely what you can do on Quora to your customers, answer their concerns, and make them drive to your site.
Almost every teenager is on Instagram and uses it to search for products, follow small businesses, buy there, repost them on stories. So if your store deals with clothing, glasses, shoes, jewelry, anything, buckle up and create your Instagram accounts. Instagram influencers are some of the most famous people globally, and being on Instagram can also help you take their help in promoting the store.
Instagram is very popular nowadays, and it is mainly used by teenagers. There are 1 billion users on Instagram, and on average, almost every person spends around half an hour on Instagram. Instagram is also owned by Facebook and is similar to it with many other peculiar and exciting features like reels, igtv videos, and many more.
People around the globe are on social media platforms, and it is a big ticket for e-commerce stores to reach any customer from any corner of the world using them. There are tons of social media platforms available apart from the ones stated above. It is always advised not to keep all your eggs in one basket, and hence you need to make a good mix and match of all the social media platforms you should be using according to the type of customers and focus on one platform more than all, where you get the most engagement and let the marketing game be on!