Growth Marketing Techniques for Direct to Consumer Brands

- Kuldeep Thakre

August 4, 2022

As a direct to consumer brand, you have a unique opportunity to connect with your customers in a way that other brands don't. By using growth marketing techniques, you can build a loyal customer base and keep them coming back for more. In this blog post, we'll share some of the best growth marketing techniques for direct to consumer brands.

Onsite Personalization

Onsite personalization is the practice of showing each visitor a unique version of your website based on their specific needs and interests. By tailoring the experience to each individual, you can create a more relevant and engaging experience that is more likely to convert.

There are a few different ways to personalize the experience for each visitor, including:

• Showing relevant content: If you have a blog, you can use onsite personalization to show each visitor the most relevant blog posts based on their interests. This is done by tracking the visitor's behaviour on your site and then showing them content that is most likely to be of interest to them.

• Offering personalized discounts: Another way to use onsite personalization is to offer personalized discounts to each visitor. This can be done by showing a popup with a discount code that is specific to the visitor's interests.

• Product recommendations: You can also use onsite personalization to show each visitor product recommendations that are tailored to their interests. This is done by tracking the visitor's behaviour on your site and then showing them products that are most likely to be of interest to them.

By personalizing the experience for each visitor, you can create a more relevant and engaging experience that is more likely to convert.

Personalized Email Campaigning

Email is still one of the most powerful channels for direct to consumer brands with an online store. Personalized email campaigning can increase sales and customer loyalty. Some ideas for personalized email campaigns include:

-Welcome emails: include a discount code or free shipping offer to encourage first-time customers to make a purchase-Abandoned cart emails: send a reminder email to customers who have items in their cart but have not completed the purchase-Birthday emails: send a special discount or offer to customers on their birthday-Product recommendation emails: recommend similar or complementary products to customers based on their purchase history

Personalized email campaigns can be highly effective, but they must be well-executed in order to avoid coming across as spammy or intrusive. Test different subject lines, copy, and offer types to find what works best for your audience.

Loyalty Program

Loyalty programs are an excellent way to retain customers and keep them coming back for more. According to a study by Colloquy, U.S. businesses lose an estimated $37 billion each year due to customer defections.

Loyalty programs can help combat this by rewarding customers for their loyalty and giving them an incentive to keep coming back. There are a few different ways to set up a loyalty program, but the most important thing is to make sure it's aligned with your brand and that it provides value to your customers.

Here are a few things to keep in mind when setting up a loyalty program:

• Make it easy to sign up and earn points. The easier it is for customers to sign up and start earning points, the more likely they are to participate.

• Offer multiple ways to earn points. Customers should be able to earn points for things like making purchases, referring friends, or sharing on social media.

• Provide valuable rewards. The rewards you offer should be something that your customers actually want. If they're not, they're not going to be motivated to participate.

• Keep it simple. Don't make the program too complicated or hard to understand. The simpler it is, the easier it will be for customers to take part.

Loyalty programs can be a great way to keep customers coming back, but only if they're done right. Keep these things in mind and you'll be on your way to developing a successful loyalty program.

Retention & Win Back Email Campaigning

It is important for direct to consumer brands to have a plan for both retention and win-back email campaigns. In order to keep your customers, you need to offer value that they cannot find elsewhere. This means that your product must be high quality and your customer service must be responsive and helpful. You also need to make it easy for customers to purchase from your store and to contact you with any questions or concerns.

If a customer does leave your store, it is important to try to win them back. You can do this by offering a discount on their next purchase or by sending them a personalized email campaign that highlights the unique value of your brand.

When designing your retention and win-back email campaigns, it is important to segment your list so that you are sending the most relevant messages to the right people. For retention campaigns, you might segment your list by purchase history or by engagement with your brand. For win-back campaigns, you might segment your list by customers who have not made a purchase in a certain period of time.

It is also important to test different subject lines, images, and offers to see what works best with your audience. And finally, make sure to monitor your results so that you can continue to improve your campaigns over time.

Web Push Notifications to promote offers

Web push notifications are a great way to promote offers and drive conversions on your website. When used correctly, they can be highly effective in boosting sales and driving loyalty among your customer base. Here are a few tips on how to use web push notifications to promote offers:

- Use strong, attention-grabbing headlines.

- Keep the message short and to the point.

- Use images and videos to grab attention.

- Be creative with your call to action.

- Use segmentation to target specific groups of customers.- Test, test, test!

Following these tips, you can create highly effective web push notifications that will help you boost sales and drive loyalty among your customers.