E-Commerce Personalization Strategies to boost your sale

- Aananya Kalra

October 13, 2021

E-Commerce Personalization is now becoming progressively crucial for retailers looking to boost not only their engagement, but also repeat purchases, revenue, and profitability.

This might take a number of forms, including tailored product recommendations on a retailer's website or product descriptions page, cart-abandonment remarketing emails, and onboarding assessments that give customers a personalized portfolio of products, among other things.

As per Forbes, after having a personalized purchasing experience with a firm, 44% of customers believe they will likely become repeat customers. This shows that customers are made to feel unique, and their purchasing experience is improved as a result of e-commerce personalization.

Therefore, your online business will have devoted consumers with excellent lead generation & higher conversion rates. In this blog, we'll show you some of the most effective e-commerce customization methods recommended by leading businesses today:

  1. Show Products or Advertising Based on Location

Most businesses know where their consumers are coming from based on cookies, where their product is being transported, or just asking them. If used correctly, this information can be beneficial to businesses in the long run. It can not only assist the company in deciding where to locate their physical store, but it can also provide customized recommendations based on the location of the clients. The strategy adopted to focus on the intent and interest of the customer based on their location is called Geo-Location Targeting. Companies might also use the information gathered to attract more clients from the same place. Although this strategy is simple, reports by functual suggest that almost 9 in 10 marketers said location-based advertising and marketing resulted in higher sales, followed by growth in their customer base (86%) and higher customer engagement (84%).

Additionally, companies can also target customers based on the local weather of a given location. 

  1. Individualize your Opt-in Campaigns and Emails

The idea is not to personalize your website but the brand itself. Taking a more dynamic approach would accommodate one to personalize their Website, Email, Social Media responses, Pop Ups etc. Out of these, Email Marketing is a huge determinant of one’s revenue and thus, needs to be paid extra attention to. Don’t be afraid to get personal on your emails. A personal touch to your Optin forms. also makes a huge impact as it is one of the first interactions an audience is likely to have with your website and is also your chance to get your audience’s email addresses for your newsletters. A thorough study of customer behaviour is highly recommended. 

  1. Increase the Number of Personal Recommendations


When customers search, eCommerce organizations can use what they know about their customers' past behaviour to show them the most relevant products. You're probably aware of the importance of product recommendations in e-commerce, and that personalized product recommendations have a significant impact on conversion rates.

Cart abandonment emails have been a popular method of product referral. Other ways that complement personalized recommendations nicely include creating a personalized homepage, highlighting recently viewed products, and offering bespoke discounts.



  1. Filter Products Based on Latest Interactions


It is quite impossible to recall all of the product pages one might've viewed but the same is rather unfortunate because visiting a product page indicates that one was interested in that product at one point of time. This is where one’s ‘Recent Engagements’ come handy. Based on one’s history and cookies, data is collected which imparts a means for ecommerce businesses to classify the products the visitors are or might be interested in. Recent Engagements also help a company go beyond sorting products based on rating, price etc., giving a more individualized order which is differently classified for each consumer. Offering your consumers a more personalized guide which also helps navigation easier for them will also go with this strategy really well. 


Furthermore, it can help overcome the problem of analysis paralysis since the audience is already getting recommendations as well as filtered products based on their most recent interactions.



  1.  Highlight Bestsellers


A fair quantity of products sold are eventually returned. This personalization strategy solves this issue by recognizing obvious winners in one’s inventory and relegating products that are more likely to be a mismatch to the back of the assortment. The first step is to segregate returns into different categories based on the behaviour of customers. Secondly, filter these clients' orders, rate the current product offering depending on the return proportion of each item, and add these percentages to the product catalogue. Make sure the catalogue includes goods or services purchased, or at the very least, margin levels. Based on the product suggestion model, one should now be able to create a comprehensive category product page.



  1. Deliver deals based on user behaviour 


We all know that no two guests are alike. New customers and repeat customers have different requirements and questions and one can customise the user experience by creating offers for users based on how they interact with your website. Personalizing the customers' experiences is a deceptively simple approach — simply ask the online store visitors about their preferences. This can be accomplished with a simple visual quiz. Make sure you give your customers personalized upsells and downsells and give your repeat visitors, personalized offers. Your repeat customers comprise nearly 15% of all online shoppers


Personalized retargeting should be implemented on visitors with abandoned carts and also add personalized offers on exit pages. Only give discounts when absolutely necessary, do not offer to give discounts to visitors who were otherwise willing to pay full price. However, this does not mean that you skimp out on giving discounts, only that you should give them with proper calculation.



  1. Make each visit meaningful


The concept behind this personalization strategy is to use past session data to assist your consumers in picking up where they left off. Emphasize on the new products that have been introduced to your site since a customer's last visit and allow them to only browse items that are new to them or that they haven't seen before. Ensure your customers are onboarded properly before the same in order to collect data efficiently. Display their sizes and let them know that their sizes are in stock. 



Personalization is the only way to stay relevant in today's fast-paced eCommerce industry, and thankfully, starting small is always an option.

Finally, none of these methods will be truly successful if your brand's quality is compromised. From beginning to end, ensure that your clients receive the finest service possible.


Which method did you find to be the most effective? Send us an email at info@enalito.com.