5 ways to personalize your email campaigns

- Aananya Kalra

October 13, 2021

Have you ever wondered how many emails are exchanged in a day? Studies suggest that approximately 390.6 million emails were exchanged each day in 2020!

Despite the rising popularity of messengers, chat apps, and social media, e-mail has remained a vital part of virtual communication and continues to expand.

It was also discovered that most businesses are not in the habit of implementing personalisation owing to a variety of issues, and customers are sick of it. The best that one can see companies doing is a well-thought-out subject line, which, while useful, has already been overused and is clearly insufficient. Customers are increasingly requesting more personalized emails with product recommendations to enhance their purchasing experience. Given the importance of emails in ecommerce, it is critical to execute them correctly.

Here are five ways to customize your email marketing with success:

  1. Provide your audience with tips for making the most of the goods they purchased
  2. Add subscriber tags
  3. Utilize location and time
  4. Configure automated behavioural trigger emails
  5. Make sure you match the personalized emails with the landing pages

  1. Provide your audience with tips for making the most of the goods they purchased


Customers don’t constantly want products and services sold to them. Sometimes it is suggested that a brand gives their customers opportunities to learn about new things and products. For example, if a customer buys a new product, a personalized email explaining features that weren’t already mentioned or various ways of using the product in question wouldn’t hurt. Using a conversational tone can help to make the entire process more personable, make a customer feel valued and increase loyalty towards your brand. 

You can begin these emails with appealing subject lines that include the customer's name, followed by the learning content, and conclude by recommending relevant products to go with the products they purchased. Attach a link of the same. Keep it simple and use visual aids to help make the learning process easier. Post-purchase marketing is your brand’s opportunity to influence how your customer feels about their purchase. 

  1. Add subscriber tags

Subscriber tags are simple. You can tag subscribers based on their actions, such as visiting a specific page on your site, clicking on a link you give them, and so on. They enable you to include personalized CTAs in your e - mails. You can also use them to trigger emails or ‘behaviour triggers’.

Finally, create emails that will only be delivered to recipients who have tags that match. This technique allows you to not segment your email list and segment all your workflow through a single email saving time. 

To perform it flawlessly, focus should be placed on conducting comprehensive research and asking pertinent questions. These questions can include asking clients why they came to your website, becoming a user, or subscribing to your email list among others. Fivedesign helps us understand how to tag and segment email subscribers.  

  1. Utilize location and time

It is a well-known fact that the time of day you send your marketing email influences the reaction you receive. If your consumer receives your emails at 2 a.m., chances are they will not read them. It is critical to consider the place and time of the email rather than sending it to all of your clients at the same time, which necessitates segregation.

Collect valuable data and understand how to use it.  Using email marketing tools that allow you to track when your messages are read and using the same to send out emails at the optimum possible time, for instance, can increase the audience reading them.

Another strategy to use time which promotes engagement is to make limited-time offers that compel users to take immediate action. This can be followed by a series of reminder emails.

  1. Configure automated behavioural trigger emails

Behavior-triggered emails are instant responses to how your customers use your product. These are quite effective and should be incorporated into your marketing approach if they aren't already. Trigger emails, while personal, are readily automated and can be sent to consumers for a variety of actions, including up-selling and cross-selling, welcome, re-engagement, and so on.

As a small business owner, chances are that you don’t have time to send out one-off emails to customers all day every day. Marketing automation enables you to set up processes to ensure that your reach is fostering leads through your selling process and never allowing prospective clients to fall by the wayside. Bear in mind to create standouts as well to show your customers you value them like wishing them birthday with a discount coupon. 

  1. Make sure you match the personalized emails with the landing pages

Taking a more divergent approach, one can pair their landing pages with their emails to further advance their appearance as a brand. One’s email and landing page should not only have a consistent appearance, but they should also contain the same personalised call to action for the customer. As a result of presenting them customized information based on data, the customer will have a more cohesive experience, making them more likely to engage.

You should also ensure that the landing page is relevant to the customers you're targeting and the stage of the purchasing process they're in.

The ultimate goal here is to make the procedure as easy for the customer as possible. 


  • Acknowledge your customers’ milestones 

We all enjoy when people remember to wish us on our birthdays and anniversaries, so why should it be any different on the internet?

Reward your subscribers with presents to make them feel special. This can range from free goods to an online gift card to be used on the subscriber's next purchase. Send presents depending on the subscriber's information, such as previous purchases.

By delivering these types of highly tailored email campaigns, you can make your subscribers feel important while also persuading them to interact with your emails. 

Do not forget to constantly ask for feedback, be it on your website or the emails you send. There are various effective ways to encourage customer reviews and feedback which can be adopted. 

According to SmarterHQ , 80% of habitual consumers only purchase with businesses that tailor their experience. This implies that personalization should be used throughout your whole business, not just your emails.

Take a look at some of the brands that have taken online personalization to another level

How do you make your email marketing more personalized? Send us an email at info@enalito.com.