Are you a direct-to consumer brand struggling to convert visitors into paying customers? You're not alone. Many online stores are able to drive traffic using paid advertising and SEO, but they struggle to convert those visitors into buyers.
Luckily, there are a few techniques you can use to increase your conversion rate and grow your business sustainably. In this blog post, we'll share 5 of them with you.
Your online store's home page should be absolutely visually appealing with each product category clearly defined along with a super simple navigation. Consumers are not impulsive buyers so making them feel at home while they reach your online store's home page is the first step towards building a long term relationship with your visitors. When a new visitor reach your online store, it is important to make a great first impression.
The home page should be designed in a way to clearly showcase your product categories with beautiful visuals and easy navigation. Adding a touch of personalization will go a long way in building a long term relationship with your visitors. A well-designed home page will make it easy for visitors to find what they are looking for and help them understand your product offering. This will increase the chances of conversion and lead to repeat visitors.
Images are worth a thousand words, and this adage is especially true when it comes to product pages. In fact, 67% of consumers say that the quality of a product image is “very important” in their decision-making process. And 56% of consumers have even returned a product they’ve purchased online because the product didn’t match the image.
So, it’s clear that high-quality product images are essential to driving conversions. But it’s not enough to simply have great product photos. You also need to make sure that your product page is designed in a way that highlights your images and makes them easy to find.
Some tips for making your product images stand out:
• Use large, high-resolution images. Product photos should take up a large portion of the screen, so visitors can see all the details.
• Use a white background. A clean, white background makes images pop and creates a sense of space.
• Use image zoom. This allows visitors to get a closer look at your product without having to click away from the page.
• Use videos. Product videos are a great way to show off your product in action. They’re also a great way to build trust, since potential customers can see that your product is real and that it works.
In addition to great product photos, your product page should also include customer reviews. Reviews are an important part of the decision-making process for many consumers, with 70% of consumers saying they consult reviews before making a purchase.
Not only that, but reviews can also help to boost your SEO. That’s because Google sees customer reviews as a form of user-generated content (UGC), which is one of the ranking factors they take into account when determining search results.
So, how can you encourage customers to leave reviews?
• Make it easy to leave a review. Include a link to your product page on your thank-you page or in your confirmation email.
• Use social proof. Include a testimonial or two from happy customers on your product page.
• Offer an incentive. Give customers a discount or a freebie in exchange for leaving a review.
Smart personalization is the key to success for any eCommerce business, but for direct to consumer (D2C) brands, it’s especially important. D2C brands need to be able to quickly establish a connection with their customers and show that they understand their needs. And the best way to do that is to personalize the shopping experience from the very beginning. One way to personalize the shopping experience is to recommend products based on the customer’s browsing and purchase history. This shows that you understand the customer’s needs and are able to provide relevant recommendations that they are likely to be interested in.
Another way to personalize the shopping experience is to offer coupons and discounts to customers who have not made a purchase in a while. This shows that you value their loyalty and are willing to give them an incentive to come back and shop with you again. Finally, you can also increase the open and click rates of your email campaigns by constantly A/B testing your email template design, subject lines, and coupons. This will ensure that your emails are relevant and engaging, and that customers are more likely to take action on them. By personalizing the shopping experience, you will be able to build a strong connection with your customers and increase your chances of conversion.
Building an active email subscriber list is key to successful email campaigning for direct to consumer brands. The goal should be to capture visitors' email addresses without annoying pop-ups, and to engage each new subscriber with a series of email campaigns that nurture a connection between the subscriber and your brand.
There are a few different ways to go about this. One is to offer something of value in exchange for an email address, such as a discount code or access to exclusive content. Another is to simply make the sign-up process as easy and streamlined as possible.
Once you have a subscriber's email address, it's important to engage them with relevant and targeted content. This could include product recommendations based on their browsing or purchase history, or special offers for those who haven't purchased in a while.
Email campaigns should be constantly testing different elements to see what works best. This could include testing different email template designs, subject lines, or offer codes. By constantly testing and tweaking, you can significantly increase your open and click rates, and ultimately convert more visitors into paying customers.
Email campaigns are a great way to nurture a connection between a customer and your brand. By segmenting your customer base and tailoring your campaigns to each segment, you can increase your chances of driving conversions.
When targeting existing customers, consider sending 1:1 product recommendations or offering coupon codes. For customers who haven't made a purchase in a while, you can increase campaigns to try and re-engage them. And finally, A/B testing of email template design, subject lines, and Coupon Codes can help you increase your open and click rates.
All of these above techniques can significantly improve your D2C store’s conversion rate and help your business grow sustainably and allows you to build a brand that consumers will admire.