This modern generation is filled with enthusiasm and zeal. They are extremely determined to leave an impact on this world. Believe it or not, they ARE making a huge impact. Especially in the business world. The modern generation consists of millennials in their late 20s and early 30s, and Gen Z, who are teenagers reaching their early 20s. These two sectors have become extremely influential in recent times and are part of the demographics of major companies.
As per the stats, the millennial generation is the largest age group in the US today, and their spending power is increasing by the year. The millennial generation is currently the most influential demographic in the US. As per the stats, they have the largest spending power, and this is expected to reach $200 billion and more by 2021. Millennials hold immense power in the business market. This blog will look at some of the changes being made by young consumers on the business landscape and how the eCommerce world revolves around them.