We’re excited to introduce our next Panel Discussion – “Retail Rendezvous on Consumer Engagement” for the month of May-June. This session is on the topic “How Does Your Ecommerce Strategies score on Customer Engagement??”
We exist in an era where we need to run fast to remain in the same spot. The ecommerce race has started appearing a little like a treadmill. An excellent illustration of this is the expectation of customer engagement. What was once a nice addition to an ecommerce website has become a requirement.
Joining us from all across the globe are some amazing speakers, Dawn Fitch, Zack Arnold & Domonique Boone who not only revolutionized their D2C marketing but also tried and tested hacks and tricks to win their eCommerce business; via perfect customer engagement! Hosted by our very own Mr. Kuldeep, let’s dig deep into their lives…
Let us know a little bit more about our panelists
1) Zack Arnold: Zack Arnold, Co-Founder of The Perfect Jean, a clothing brand started by him and his colleagues in 2019. Although being a B.A in History, he has a very informal approach for this business agendas and quotes his company as “perfect jeans for the perfectly imperfect men”. With a mission to provide the best stretchable jeans for men, which can be worn at anyplace and anytime, from doing yoga to working in the office to wearing it in the kitchen.
2) Domonique Boone: Domonique Boone, MBA, founder of Leslie’s Laundry Service. A venture started in 2017, with a mission statement to provide mobile laundry service and dry cleaning at affordable prices. She mentions that her business was not a planned one, but by accident. An accident which changed her and many other people’s lives.
Today Dominique Boone, an MBA graduate, has built Leslie’s Laundry Service serving Charlotte and the surrounding areas such as Fort Mill and Rock Hill. Her biggest challenges were social media and how to grow on it but with experience and learning, she has accomplished that as well.
3) Dawn Fitch: Dawn Fitch, founder and CEO of Pooka Pure and Simple, a handmade bath and body company started in the year 2000. After battling a major illness, she decided to make a headway in having a healthier lifestyle and sharing it with others. She made and sold homemade products and after seeing the response she got, she knew she had to expand.
With experience in design and art, she started her own venture which is now a leader in the natural product industry.
The panelists shared excellent insights about how they built their brand, their customer engagement strategies and marketing tactics to take their business to new heights. Watch it till the end to learn some great insights that can be super useful in the e-commerce world…. (Want to know more about their experiences? Watch the video till the end!)