This session of Enalito’s Thriving eCommerce Summit 2020 features Elizabeth Solomeina, Co-founder and Managing Director at Flying Solo, Adrian Wood, CEO of Modern Producers, Lopa Van Der Mersch, founder and CEO of Rasa, and Hannah Lewis, CEO oat Sip Tequila. All these four young entrepreneurs, from different niches, talk about their businesses, its purpose and mission and how all of them in some way or the other brands and individuals to grow into something much larger. The panellists talk about their respective marketing strategies to acquire customers, maintaining good customer retention, analyzing consumer behaviour and techniques to increase the ROI and ROAS. they also talk about the different digital marketing channels that they use to promote their brands. The marketing channels that are suitable for unique products as well as the channels that are suitable for the products already existing in the online market. Adrian shares insights on customer acquisition for products that are digitally downloadable and also how to attract the audience towards such products. Panellists also discuss the role of events, both physical and virtual as a part of their marketing strategy. These incredible minds also educate about terms like conversion rate optimization and digital tools and Softwares helpful in monitoring the pulse of your business. The session ends with the vision of the panellists for their respective brands and some valuable advice for budding entrepreneurs out there.