Customer-centric Inventory Optimization to generate maximum ROI
Optimize your product inventory with the aid of Customer-centric KPIs to identify products to retire and products to introduce to drive more sales
Sell products that give the best ROI by achieving best sales driving best revenue and margin.
Executive-level Product KPIs
4 Executive-level Product KPIs informing the ratios for products’ performance to make crucial business decisions.
Show products on shelf that drive more sales by identifying ideal products through Customer-centric Product KPIs.
Powerful Customer-centric Product-based Executive Level KPIs
Various Customer-centric Product-based Growth, Churn & Purchase Ratios with other smart KPIs to enable business with actionable insights.
Product Fading Rate
Product Fading Rate, aka Product Churn Rate, is a ratio that denotes the number of products fading out of a collective group (cluster) due to not scoring any sales over a specific period. It indicates products that have stopped making sales. The products contributing to fading rate should be removed and potential products should be introduced.
Product Intro Rate
Product Intro Rate shows the percentage at which new products are introduced to the inventory of the store. It is the rate at which new products have been introduced to the pre-existing products. The higher the rate of Product Intro, more often the inventory has been updated.
Repeat Sale Rate
Repeat Sale Rate denotes the percentage of products that attracted repeat sales on the store. It shows how many products were able to score multiple sales. If you have 50% Repeat Sale Rate, then your fifty-percent products are attracting repeat sales. The higher the number of Repeat Sale Rate, the better it is for the business.
Early Sale Rate
Early Sale Rate informs about the percentage of products that attracted a second sale before the usual repeat sale time period (30 Days, 60 Days, etc). It tracks the sales made by products to find whether they attracted sales earlier than the average repeat time or not. The higher the percentage of Early Sale Rate, the better your products are performing.
Product Repetition Rate
Product Repetition Rate indicates how many times products of the store get repeatedly bought. Tracking it helps to determine if your store is making as many repeated sales or not, and if the figure is improving or declining. Product Repetition Rate gives an overview to know store’s performance and further enables you to optimize the inventory.
KPI Trend Summary
Enalito gives KPI Trend Summary with an in-depth view of 12-powerful KPIs, informing about the KPI Value, Change, Change % and the crucial list of Positive/Neutral/Negative Products for each KPI. It enables you to have the complete idea and control of where your business is and what needs to be done now.
Recognize highest-grossing products
Money Makers, Whales, and likes of these clusters give insights about the store’s highest-grossing products. The pre-built clusters inform about the changing sales-performance on the basis of purchase recency and revenues. Refined Classification of store’s At-Risk, Essential & Most Important Product Clusters guides to maintain the best inventory and take proper marketing decisions.
Identify products that can sell-off faster
How well are the products selling currently Vs. How much potential they have for the future? Which products are contributing the maximum to revenue and what actions are needed to generate more revenue opportunities? Decide the best mix of catalog with insights on sales recency and frequency. Strategize faster sell-off with actionable Product Analytics and market to the interested buyers through automated campaigning.
Optimize Products for Higher Marketing ROI
Drill down to each product’s sales performance to learn and save marketing dollars by scoring high marketing ROI. Know about the similar products and what other items were purchased along with a product by the customers. Experiment with ‘Who bought this also bought’ to encourage up-sell and cross-sell. Use effective campaigns that resonate profoundly with customers by clubbing all related information about a product’s demand, similar products, buyers and likely buyers, best-selling months, discounting % , product page visitors and more.