Customers play an important role in your business. There are various strategies on how you can acquire them. The modern generation of consumers are techy, savvy, and demand more from the companies. It is vital to tackle these problems with the right set of techniques and mix in a little bit of creativity and innovation into it. We bring you to our excellent panel of members starting with Pat Yates, Owner and Founder of Happy Feet Slippers, Micki Krimmel, Founder and CEO of Superfit Hero, Aaron Saks, President of West Coast Seeds, and Arthur Mernard de Calenge, Co-founder and CEO of Lambs. Sharing their insights on innovative ways to gain and retain customers and building a sustainable business plan.