Social media is a word that is highly viral and trendy these days. From school children to old people, everyone is conscious of it and maintains an account online. So what is this social media and why and how is it unavoidable to people, and how do e-commerce shops make the best benefit of the same fact? Social media, in simple terms, is building a digital presence for yourself online, which acts as a contact between the brand and customers. -Ardath Albee, CEO of marketinginteractions.com, said Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media allows us to humanize our communications and make our companies more approachable.” Surveys prove 30% of online shoppers purchase from a Social Network like Facebook, Instagram, Snapchat. 56 % of users follow brand pages to keep up to date with new products. Browsing on your social media, you must have often encountered ads that made you buy the product, which you never came across anywhere; hence the entire selling things online is made easy with social media. Another solid motive for using social media is that social media is a free marketing tool that allows companies to engage customers worldwide. If one shares information on social media, many people could see it, leading to the massive spread of information.
When you step foot in e-commerce, you should always try to be the best and mold according to the technology and world. As everything changes with time, we have to act accordingly. Social media is a big boon to eCommerce stores, and one should know how to effectively use them. Let us see a detailed analysis of the impact of social media.
Out of many social media handles available, each type of e-commerce business should focus on the social media suitable for its customers. Let us see which type of e-commerce store should prefer which social media handle.