This session of Enalito’s Changing Shades of Fashion in USA and UK features Meredith Cantwell, Marketing Director at Hari Mari; David Hieatt, Co-Founder Huit Denim Co, and Jenifer Varicella, co-founder of The Bra Lab wherein the panelists share their key inputs to starting and emerging as a successful online business and tips on how to overcome hurdles. The panelists also focus on important factors that an online business must focus on and talk about turning clients into fans.