Covid – 19, being an unprecedented situation, presents certain challenges to E – commerce businesses. This Panel discussion featuring Annie Blake Vice President of Sales, Cocktail Kingdom; Jheen Oh Co-Founder of Susosu Water; Andrew (Pat) Waldo CEO of Decernis, Kuldeep Thakre from Enalito, focused on turning an opportunity out of obstacles. The panelists further discussed how e- commerce businesses can focus on building a dedicated consumer base and best strategies for advertising and building a stable market along with inspirations for young entrepreneurs out there.