Customer Analytics
Customer Analytics for Retail
AI-powered business intelligence application for strategizing 1:1 personalized customer experience, increasing retention, driving customer profitability, and loyalty. Enalito provides useful insights to act on for improving business health with a customer-centric approach. Save time and gain more with pre-built powerful segmentation built on customer lifetime value and their transaction behavior with the store. Witness profound results when you start approaching the Right Customers with the Right Message at the Right Time.
Elevate Customers Lifetime Value Using Enalito’s Insights
Enalito suggests ideal customer service strategies to strengthen the relationship with each of the identified customer segments that are valuable to your business.
Recent & Promising Segment Insights
At-Risk & Lost Segment Insights
Active & Bread-Winner Segment Insights
KPIs For Each Segment
Individual Customer 360°Detail
Retail Lifecycle Insights
Learn Customers’ Relationship With The Store
With our analytics, you can understand how well the store’s active customers interact and drive business growth. Such analytical reports are insightful about customers’ shopping behavior patterns and help to paint a future picture of their actions. For a quick assessment, Enalito sums up business health with a ‘business score’ and alerts you to take immediate corrective measures if found negative.
All of the KPI trends are presented as –ve, +ve or neutral to be aware of how the performance indicators are being impacted by customer’s behavior.For example, with the store’s Average Latency being positive, you can learn that customers now take fewer days to make their next purchase compared to 12 months back. Alternatively, you can track monthly changes.
Spur Customers To Act by Truly Understanding Their Interests
44% of the customers say they’ll likely become repeat buyers after a personalized shopping experience. Once you understand your customer’s behavior, interests, preferences, and product sentiments, it is then you can truly elevate customer experience to drive retention and loyalty.
Enalito tracks customersPurchase, Browsing, Cart Abandonment, and Email Behavior and lets you answer – Who are the customers buying the most? What’s the most preferred discount % by customers? Are my VIP customers abandoning the cart? Do my customers browse frequently? and more such important retailer’s questions. The answers will help you craft campaigns in a much more meaningful way that maximizes its impact on customers.
Segment For Higher Returns Using Advance Filters
Your ecommerce segments can be as tailored as you need it to be. Enalito’s advance segment options can help you drill down those customers you consider really important. Whether you want to group customers who haven’t changed their behavior forthe last 12 months, to get a list of common customers from two different segments, or to compare customer’s previous vs. current behavior, Enalitoempowers you to be highly efficient with your personalized customer service for high returns.