April 7, 2020
How Products Build Stronger Base for Retailers than Customers
Customers. Sales. Profits These are the terms that keep buzzing inside the head of retailers every single day and night. The attention is always paid to acquiring customers, scoring sales and gaining profits. But what if the attention wasn’t ever meant for ‘What you want’ but ‘What you give’? Seems too philosophical, right? It isn’t.[…]
February 4, 2020
#SaveTheWhales: How does saving the whales can bring any good to a retail business?
Whales are important for Earth and so are for retail business. But how can whales affect a retail business in any manner? Are we talking about a species or some sort of customers? Let’s find out. Firstly, what are Whales? The term ‘Save The Whales’ was introduced in the 1986 American Sci-Fi Movie ‘Star Trek[…]