August 4, 2021
Personalization is the Future
Online Personalization plays an essential role in driving more traffic and customers to websites. Since 2020, this has been one of the most used marketing gimmicks. Over time, online businesses have realized that the ‘one-size-fits-all approach isn’t helpful & users are now inclined towards a personalized approach. In layman’s terms, Online Personalization is the ‘visit-us[...]
May 28, 2020
5 Growth Hacks for your Shopify Store in 2020
Running an online store isn’t an easy job for the merchant, especially when there is a competition & tough times ahead. Once a merchant has set up his online store on Shopify he needs to ensure that he is able to engage with every possible visitor on his online store. A shopify store owner can[…]
April 30, 2020
Why Product Segmentation is Worth Your Time for Retail Success
In our previous blog, we taught ‘How Products Build Stronger Base For Retailers Than Customers’. Now let us guide you through a simple question and its answer. It will prove the exciting significance of product segmentation and why it plays a crucial role in optimizing your inventory to sell only the bestselling products. The simple[…]
March 31, 2020
RFM Analysis Methodology For Ideal Customer Segmentation
RFM Analysis is a substantial marketing model that analyzes customer’s purchase behavior and formulates Customer Segmentation. The objective of RFM Analysis is to segment customers according to their purchase history, and turn them into loyal customers by recommending products of their choice. RFM Methodology The analysis of customer RFM initiates by grouping customers based on their buying behavior, in[…]
March 6, 2020
How to Scale with AI in the world of eCommerce
Recently, Enalito partnered with the Vinculum group to present a webinar on ‘How to scale AI in the world of eCommerce’. Both Enalito and Vinculum are working in the same direction of making the retail lifecycle easy, efficient and successful. Vinculum is a global software company enabling the eCommerce and Retail Ecosystem with SaaS-based products[…]
September 26, 2019
6 Reasons Why Retailers Trust Enalito’s On-Site Personalization Solution
On-site personalization for an eCommerce site deems to be inevitable. It definitely has become a matter of a brand’s pride and indicates that the business is committed towards its customers and thinks thoroughly about improving their shopping experience. With customers at the benefit, the business is bound to enjoy the returns!