March 31, 2020
RFM Analysis is a substantial marketing model that analyzes customer’s purchase behavior and formulates Customer Segmentation. The objective of RFM Analysis is to segment customers according to their purchase history, and turn them into loyal customers by recommending products of their choice. RFM Methodology The analysis of customer RFM initiates by grouping customers based on their buying behavior, in[…]
March 6, 2020
Recently, Enalito partnered with the Vinculum group to present a webinar on ‘How to scale AI in the world of eCommerce’. Both Enalito and Vinculum are working in the same direction of making the retail lifecycle easy, efficient and successful. Vinculum is a global software company enabling the eCommerce and Retail Ecosystem with SaaS-based products[…]
September 26, 2019
On-site personalization for an eCommerce site deems to be inevitable. It definitely has become a matter of a brand’s pride and indicates that the business is committed towards its customers and thinks thoroughly about improving their shopping experience. With customers at the benefit, the business is bound to enjoy the returns!