July 21, 2021
How Social Media Helps E-Commerce
Social media is a word that is highly viral and trendy these days. From school children to old people, everyone is conscious of it and maintains an account online. So what is this social media and why and how is it unavoidable to people, and how do e-commerce shops make the best benefit of the[...]
May 21, 2021
How to Transition from Offline to Online Store
Change is always difficult to process. Be it humans or be it a business you want to grow, change is hard, but change is an absolute necessity. Embracing your changes for your good is the stepping stone to success. The ongoing COVID pandemic has forced upon changes in the business world. The aftereffects of the[...]
May 4, 2021
Top 10 Companies with the Best Marketing Strategies
"Good marketing makes the company look smart. Great marketing makes the customer feel smart." Have you ever thought why there are huge banners in the highways with pictures of a different products that you buy every week? Have you ever thought why most of your favorite celebrities are on TV advertising a brand you use? Companies rely on[...]
May 4, 2021
The What, Why, and How behind Customer Retention
Loyalty plays an important role in the world of business. There can be no compromises to brand loyalty in your company. You can create a killer product but without reliable customers, you are planning for the product’s failure beforehand. The communication between your product and the customer is crucial for the customers to showcase their[...]
May 4, 2021
5 Ways to Attract Customers to your Online Store
You enter a supermarket and get fascinated by the various lit-up areas highlighting all their products. You know what you want, and the signs all over the shop help you buy whatever you need. Various workers will help you around the shop and pitch some products too. But an online store differs massively from a[...]
February 4, 2021
5 Ways to Get YouTube Subscribers and Take Your Channel to the Next Level
While popular sites such as Snapchat, Facebook, Instagram, Twitter, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform. With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with[…]
September 16, 2020
How To Build Your Own E-Commerce Fashion Website
Author: Siddharth Kulkarni & Amit Koshal The fashion market in the UK is sizeable at 60 billion euros while that of the USA alone is 368 billion, six times that of the UK, constituting for two of the most highly contested markets in the world. It was projected for the global apparel and footwear market to[…]
April 7, 2020
How Products Build Stronger Base for Retailers than Customers
Customers. Sales. Profits These are the terms that keep buzzing inside the head of retailers every single day and night. The attention is always paid to acquiring customers, scoring sales and gaining profits. But what if the attention wasn’t ever meant for ‘What you want’ but ‘What you give’? Seems too philosophical, right? It isn’t.[…]
March 31, 2020
RFM Analysis Methodology For Ideal Customer Segmentation
RFM Analysis is a substantial marketing model that analyzes customer’s purchase behavior and formulates Customer Segmentation. The objective of RFM Analysis is to segment customers according to their purchase history, and turn them into loyal customers by recommending products of their choice. RFM Methodology The analysis of customer RFM initiates by grouping customers based on their buying behavior, in[…]
March 6, 2020
How to Scale with AI in the world of eCommerce
Recently, Enalito partnered with the Vinculum group to present a webinar on ‘How to scale AI in the world of eCommerce’. Both Enalito and Vinculum are working in the same direction of making the retail lifecycle easy, efficient and successful. Vinculum is a global software company enabling the eCommerce and Retail Ecosystem with SaaS-based products[…]
March 2, 2020
Top 10 eCommerce Mistakes to Avoid in 2020
eCommerce mistakes is a topic that is widely being looked for across the web these days as anyone who runs or has run even a mildly-successful eCommerce business can say that it isn’t a child’s play. While many business owners and seasoned managers mistakenly see eCommerce as a viable business option that needs no hard[…]
February 4, 2020
#SaveTheWhales: How does saving the whales can bring any good to a retail business?
Whales are important for Earth and so are for retail business. But how can whales affect a retail business in any manner? Are we talking about a species or some sort of customers? Let’s find out. Firstly, what are Whales? The term ‘Save The Whales’ was introduced in the 1986 American Sci-Fi Movie ‘Star Trek[…]