Business Analytics

Monitor store performance with 100+ insights dedicated to drive retail conversions and revenue growth. Understand business health to make informed decisions for boosting business efficiency, sales volume, and larger market share. Using KPIs trend analysis, evaluate the store’s current progress so that you can make adjustments needed to achieve the set targets. Know its weak areas by clearly defined customers and products responsible to enact on - what’s impacting profitability. As a result, achieve more customer retention and faster product sell-off harnessing the intelligence power of AI.

What Business Analytics does Enalito provide?

For any ecommerce business – Customers & Products are its two most important entities. Yet, most analytics tools are customer-driven; leaving you with an incomplete overview for decision making and limiting revenues to half of the business potential. Solving this for businesses, enalito answers how customers and products independently impact your business performance.
Foremost, a single Business Score summing up business health is defined based on KPIs that matter most to your store. You can track and view whether KPIs such as Order Count, Total Purchase Amount, Average Order Value are negative, positive or neutral compared to past performance. Next,
reporting on customers and products +ve/-ve/neutral contribution towards the KPI trends is clearly highlighted. Take corrective measures towards these customers/products with the suggested campaigns in-built for improving business performance status.

Store Performance – Customers Contribution

  • Business Score
  • Orders
  • Revenue
  • Average Time Between Purchases
  • Average Order Value
  • Recency Of Purchases
  • Overall Discount %

  • Digital Spend
  • Active Customers
  • Positive Customers (For each KPI)
  • Negative Customers (For each KPI)
  • Neutral Customers (For each KPI)
  • % Change In Trend
  • Current Trend

  • Previous Trends
  • Purchase Behavior Analysis
  • Browsing Behavior Analysis
  • Cart Abandoned Behavior Analysis
  • Email Interaction Analysis
  • Predictive Future Performance

Store Performance – Products Contribution

  • Business Score
  • Orders
  • Revenue
  • Average Time Between Purchases
  • Average Price Sold

  • Recency Of Products Sold
  • Overall Discount %
  • Active Products
  • Positive Products (For each KPI)
  • Negative Products (For each KPI)

  • Neutral Products (For each KPI)
  • Purchase Behavior Analysis
  • Browsing Behavior Analysis
  • Quantity Sold
  • Predictive Future Performance

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