July 21, 2021
How Social Media Helps E-Commerce
Social media is a word that is highly viral and trendy these days. From school children to old people, everyone is conscious of it and maintains an account online. So what is this social media and why and how is it unavoidable to people, and how do e-commerce shops make the best benefit of the[...]
July 21, 2021
Online tools to boost your e-commerce sales.
E-Commerce means selling, buying, transactions online, And by the year 2021, eCommerce is expected to generate $4.5 trillion in sales per year. It is a flourishing and booming industry now. Just like a human body fails to work as the heart-beat declines, an eCommerce store is nothing without its customers. In today’s fast-paced and growing[...]
July 7, 2021
Successful Startups in the Online Eyewear Industry
Look around you, reader. Can you find someone who is wearing glasses? Yes, you must because there is a 90% chance for you to see someone wearing some sort of eyewear when you are outside. But have you ever wondered why there has been a huge boom in people wearing glasses? Half the world’s population[...]
July 7, 2021
The Ultimate Email-Marketing Checklist You Wish You Knew Before
Before diving deep into the topic, let's stay on the surface for a while and understand what email marketing is, and even today, with so many new technologies emerging why this mind-blowing marketing tool hasn't lost its charm. What is Email-Marketing? It is a bulk marketing technique. It is the act of sending a commercial[...]
June 22, 2021
Young Consumers and the Business Landscape
This modern generation is filled with enthusiasm and zeal. They are extremely determined to leave an impact on this world. Believe it or not, they ARE making a huge impact. Especially in the business world. The modern generation consists of millennials in their late 20s and early 30s, and Gen Z, who are teenagers reaching[...]
June 22, 2021
What Should Your Core Marketing Message Be?
We have spoken about marketing campaigns, customer retention, transitioning from offline to online, and many fascinating and helpful concepts that can help you develop your business. There is one simple yet intricate part of a business that is common throughout every company in the world: a core marketing message. Understanding why you have a business[...]
June 8, 2021
The Rise of Voice Shopping
It is an undisputed fact that the eCommerce world is changing and evolving. With the help of technology, eCommerce is reaching new heights that were unimaginable a few years back. Tech giants like Amazon and Facebook are constantly innovating and incorporating tech into eCommerce, making it one of the biggest industries right now. One such[...]
June 8, 2021
5 Women of Colour who are Successful in the Retail and eCommerce World
Being a successful woman in an industry dominated by men is inspirational. Being a successful woman of colour in the same industry, beating all odds, and tackling all the hurdles, is completely commendable and deserves all the praise. The modern society has its fair share of misogyny and patriarchy. To stand up against it while[...]
May 21, 2021
How to Transition from Offline to Online Store
Change is always difficult to process. Be it humans or be it a business you want to grow, change is hard, but change is an absolute necessity. Embracing your changes for your good is the stepping stone to success. The ongoing COVID pandemic has forced upon changes in the business world. The aftereffects of the[...]
May 21, 2021
Everything about ECommerce Trajectory in 2021
2020 paved the way for a lot of opportunities and chances for online businesses. eCommerce had a huge boom in business. With billions of people in their homes, online shopping took over the world. We, at Enalito, held a 4-day event comprising of 23 entrepreneurs and business owners across 8 webinars. They shared invaluable information[...]
May 21, 2021
Negative Reviews and How to Handle Them
"Your most unhappy customers are your greatest source of learning." - Bill Gates It is psychologically proven that negative feedback has more of an impact on the human mind than positive feedback. In an ever-changing world, understanding the psychology of the consumer is vital for the growth of a business. Statistics prove that 85% of online[...]
May 4, 2021
Top 10 Companies with the Best Marketing Strategies
"Good marketing makes the company look smart. Great marketing makes the customer feel smart." Have you ever thought why there are huge banners in the highways with pictures of a different products that you buy every week? Have you ever thought why most of your favorite celebrities are on TV advertising a brand you use? Companies rely on[...]
May 4, 2021
The What, Why, and How behind Customer Retention
Loyalty plays an important role in the world of business. There can be no compromises to brand loyalty in your company. You can create a killer product but without reliable customers, you are planning for the product’s failure beforehand. The communication between your product and the customer is crucial for the customers to showcase their[...]
May 4, 2021
5 Ways to Attract Customers to your Online Store
You enter a supermarket and get fascinated by the various lit-up areas highlighting all their products. You know what you want, and the signs all over the shop help you buy whatever you need. Various workers will help you around the shop and pitch some products too. But an online store differs massively from a[...]
February 4, 2021
5 Ways to Get YouTube Subscribers and Take Your Channel to the Next Level
While popular sites such as Snapchat, Facebook, Instagram, Twitter, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform. With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with[…]
February 4, 2021
TOP 5 EMAIL MARKETING TIPS AND TRICKS
Does advertising work for emails? The response is a clear majority to yes if you remember to include the correct email marketing strategies. Now, there will still be organizations that do not believe in the effectiveness of using the technique of email communication. This is large because of their own weaknesses; they struggle to focus[…]
February 4, 2021
6 WAYS TO MEASURE YOUR MARKETING EFFORTS- ECOMMERCE INDUSTRY
There are a number of different ways to advertise the shop and products, whether it’s about a Facebook advertisement, Google Adwords, email marketing ads, guest posts, or product reviews. Advertising only reflects one side of the story, though. Tracking your actions is the second quarter, and probably the most crucial one. You’ll only just infer[…]
February 4, 2021
Top 5 steps to engage customers in an online store
Over the years, focus from product quality and price has steadily shifted over to customer engagement. Every customer has different wants, craves a different experience, and has different expectations when they are shopping at your online store. Meeting that many customers can be quite challenging but it is certainly not impossible. Many large companies might[…]
September 16, 2020
How To Build Your Own E-Commerce Fashion Website
Author: Siddharth Kulkarni & Amit Koshal The fashion market in the UK is sizeable at 60 billion euros while that of the USA alone is 368 billion, six times that of the UK, constituting for two of the most highly contested markets in the world. It was projected for the global apparel and footwear market to[…]
June 15, 2020
How to engage with your Shopify store customer at different stages?
With the advent of digital technology, In 2020 Consumers have more channels to engage with a brand. Consumers are constantly interacting with brands on social media channels such as Facebook, Instagram, Pinterest, Twitter, YouTube & others which in turn results in final purchase on the brand’s online store or mobile app. The consumer journey starts[…]