June 15, 2020
How to engage with your Shopify store customer at different stages?
With the advent of digital technology, In 2020 Consumers have more channels to engage with a brand. Consumers are constantly interacting with brands on social media channels such as Facebook, Instagram, Pinterest, Twitter, YouTube & others which in turn results in final purchase on the brand’s online store or mobile app. The consumer journey starts[…]
May 28, 2020
Common Mistakes Made by Shopify Merchants
A Shopify store owner has to juggle with a lot of things on a daily basis. Between order fulfillment, Marketing, Operations, inventory management, order returns & more, the store owner has to constantly keep an eye on all these things to run his online store smoothly. No matter how much attention the store owner gives[…]
May 28, 2020
5 Growth Hacks for your Shopify Store in 2020
Running an online store isn’t an easy job for the merchant, especially when there is a competition & tough times ahead. Once a merchant has set up his online store on Shopify he needs to ensure that he is able to engage with every possible visitor on his online store. A shopify store owner can[…]
April 30, 2020
Why Product Segmentation is Worth Your Time for Retail Success
In our previous blog, we taught ‘How Products Build Stronger Base For Retailers Than Customers’. Now let us guide you through a simple question and its answer. It will prove the exciting significance of product segmentation and why it plays a crucial role in optimizing your inventory to sell only the bestselling products. The simple[…]
April 7, 2020
How Products Build Stronger Base for Retailers than Customers
Customers. Sales. Profits These are the terms that keep buzzing inside the head of retailers every single day and night. The attention is always paid to acquiring customers, scoring sales and gaining profits. But what if the attention wasn’t ever meant for ‘What you want’ but ‘What you give’? Seems too philosophical, right? It isn’t.[…]
March 31, 2020
RFM Analysis Methodology For Ideal Customer Segmentation
RFM Analysis is a substantial marketing model that analyzes customer’s purchase behavior and formulates Customer Segmentation. The objective of RFM Analysis is to segment customers according to their purchase history, and turn them into loyal customers by recommending products of their choice. RFM Methodology The analysis of customer RFM initiates by grouping customers based on their buying behavior, in[…]
March 20, 2020
Email Marketing Strategy for 2020
Email marketing is the forerunner that has paved the way for marketers to reach customers. Marketers are giving huge priority to social media, chatbots and every other new digital channel that proves promising to drive customers to the business. But they shouldn’t side-track the contemporary yet the most beneficial marketing platform: Emails. It has proved[…]
March 6, 2020
How to Scale with AI in the world of eCommerce
Recently, Enalito partnered with the Vinculum group to present a webinar on ‘How to scale AI in the world of eCommerce’. Both Enalito and Vinculum are working in the same direction of making the retail lifecycle easy, efficient and successful. Vinculum is a global software company enabling the eCommerce and Retail Ecosystem with SaaS-based products[…]
March 2, 2020
Top 10 eCommerce Mistakes to Avoid in 2020
eCommerce mistakes is a topic that is widely being looked for across the web these days as anyone who runs or has run even a mildly-successful eCommerce business can say that it isn’t a child’s play. While many business owners and seasoned managers mistakenly see eCommerce as a viable business option that needs no hard[…]
February 4, 2020
#SaveTheWhales: How does saving the whales can bring any good to a retail business?
Whales are important for Earth and so are for retail business. But how can whales affect a retail business in any manner? Are we talking about a species or some sort of customers? Let’s find out. Firstly, what are Whales? The term ‘Save The Whales’ was introduced in the 1986 American Sci-Fi Movie ‘Star Trek[…]