March 31, 2020
RFM Analysis Methodology For Ideal Customer Segmentation
RFM Analysis is a substantial marketing model that analyzes customer’s purchase behavior and formulates Customer Segmentation. The objective of RFM Analysis is to segment customers according to their purchase history, and turn them into loyal customers by recommending products of their choice. RFM Methodology The analysis of customer RFM initiates by grouping customers based on their buying behavior, in[…]
March 20, 2020
Email Marketing Strategy for 2020
Email marketing is the forerunner that has paved the way for marketers to reach customers. Marketers are giving huge priority to social media, chatbots and every other new digital channel that proves promising to drive customers to the business. But they shouldn’t side-track the contemporary yet the most beneficial marketing platform: Emails. It has proved[…]
March 6, 2020
How to Scale with AI in the world of eCommerce
Recently, Enalito partnered with the Vinculum group to present a webinar on ‘How to scale AI in the world of eCommerce’. Both Enalito and Vinculum are working in the same direction of making the retail lifecycle easy, efficient and successful. Vinculum is a global software company enabling the eCommerce and Retail Ecosystem with SaaS-based products[…]
March 2, 2020
Top 10 eCommerce Mistakes to Avoid in 2020
eCommerce mistakes is a topic that is widely being looked for across the web these days as anyone who runs or has run even a mildly-successful eCommerce business can say that it isn’t a child’s play. While many business owners and seasoned managers mistakenly see eCommerce as a viable business option that needs no hard[…]
February 4, 2020
#SaveTheWhales: How does saving the whales can bring any good to a retail business?
Whales are important for Earth and so are for retail business. But how can whales affect a retail business in any manner? Are we talking about a species or some sort of customers? Let’s find out. Firstly, what are Whales? The term ‘Save The Whales’ was introduced in the 1986 American Sci-Fi Movie ‘Star Trek[…]
February 4, 2020
How Insights On Email Campaigning Help Boost Customer Engagement?
“81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.” – e-marketer Email being the oldest of any of the present digital marketing tactics is still the most impressive one. Around one-fourth of retail revenue comes from email[…]
November 5, 2019
Evaluating Customer Acquisition Cost & Success
Marketing is becoming costly day by day, and so is becoming customer acquisition. It has always been crucial for business organizations to acquire as many customers with an as little marketing budget. After all, this is what determines the business growth, right? Yes, it does, but there are few important things to consider before a[…]
September 26, 2019
6 Reasons Why Retailers Trust Enalito’s On-Site Personalization Solution
On-site personalization for an eCommerce site deems to be inevitable. It definitely has become a matter of a brand’s pride and indicates that the business is committed towards its customers and thinks thoroughly about improving their shopping experience. With customers at the benefit, the business is bound to enjoy the returns!
September 19, 2019
Google Analytics V/S Enalito: Which Is Best For Your Retail Business?
Online retailers across the world use Google Analytics to track important performance metrics of their e-commerce site. For conversions, it’s irrefutable that an e-store must run smoothly and present itself in manners that encourage users to spend. Learning about the website’s users, their behavior and preferences help the marketer curate content and campaigns that build[…]
July 15, 2019
Personalized Recommendations Turn Webshop Into An Intelligent Salesman
Hands down generating recommendations and offering personalization come off as generic terms and not something unheard of. Though, what made it so common that I could expect almost every reader reading this blog to experience it first hand? Pretty simple – Amazon!