September 16, 2020
Author: Siddharth Kulkarni & Amit Koshal The fashion market in the UK is sizeable at 60 billion euros while that of the USA alone is 368 billion, six times that of the UK, constituting for two of the most highly contested markets in the world. It was projected for the global apparel and footwear market to[…]
June 15, 2020
With the advent of digital technology, In 2020 Consumers have more channels to engage with a brand. Consumers are constantly interacting with brands on social media channels such as Facebook, Instagram, Pinterest, Twitter, YouTube & others which in turn results in final purchase on the brand’s online store or mobile app. The consumer journey starts[…]
May 28, 2020
A Shopify store owner has to juggle with a lot of things on a daily basis. Between order fulfillment, Marketing, Operations, inventory management, order returns & more, the store owner has to constantly keep an eye on all these things to run his online store smoothly. No matter how much attention the store owner gives[…]
May 28, 2020
Running an online store isn’t an easy job for the merchant, especially when there is a competition & tough times ahead. Once a merchant has set up his online store on Shopify he needs to ensure that he is able to engage with every possible visitor on his online store. A shopify store owner can[…]
April 30, 2020
In our previous blog, we taught ‘How Products Build Stronger Base For Retailers Than Customers’. Now let us guide you through a simple question and its answer. It will prove the exciting significance of product segmentation and why it plays a crucial role in optimizing your inventory to sell only the bestselling products. The simple[…]
April 7, 2020
Customers. Sales. Profits These are the terms that keep buzzing inside the head of retailers every single day and night. The attention is always paid to acquiring customers, scoring sales and gaining profits. But what if the attention wasn’t ever meant for ‘What you want’ but ‘What you give’? Seems too philosophical, right? It isn’t.[…]
March 31, 2020
RFM Analysis is a substantial marketing model that analyzes customer’s purchase behavior and formulates Customer Segmentation. The objective of RFM Analysis is to segment customers according to their purchase history, and turn them into loyal customers by recommending products of their choice. RFM Methodology The analysis of customer RFM initiates by grouping customers based on their buying behavior, in[…]
March 20, 2020
Email marketing is the forerunner that has paved the way for marketers to reach customers. Marketers are giving huge priority to social media, chatbots and every other new digital channel that proves promising to drive customers to the business. But they shouldn’t side-track the contemporary yet the most beneficial marketing platform: Emails. It has proved[…]
March 6, 2020
Recently, Enalito partnered with the Vinculum group to present a webinar on ‘How to scale AI in the world of eCommerce’. Both Enalito and Vinculum are working in the same direction of making the retail lifecycle easy, efficient and successful. Vinculum is a global software company enabling the eCommerce and Retail Ecosystem with SaaS-based products[…]
March 2, 2020
eCommerce mistakes is a topic that is widely being looked for across the web these days as anyone who runs or has run even a mildly-successful eCommerce business can say that it isn’t a child’s play. While many business owners and seasoned managers mistakenly see eCommerce as a viable business option that needs no hard[…]
February 4, 2020
Whales are important for Earth and so are for retail business. But how can whales affect a retail business in any manner? Are we talking about a species or some sort of customers? Let’s find out. Firstly, what are Whales? The term ‘Save The Whales’ was introduced in the 1986 American Sci-Fi Movie ‘Star Trek[…]
February 4, 2020
“81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.” – e-marketer Email being the oldest of any of the present digital marketing tactics is still the most impressive one. Around one-fourth of retail revenue comes from email[…]
November 5, 2019
Marketing is becoming costly day by day, and so is becoming customer acquisition. It has always been crucial for business organizations to acquire as many customers with an as little marketing budget. After all, this is what determines the business growth, right? Yes, it does, but there are few important things to consider before a[…]
September 26, 2019
On-site personalization for an eCommerce site deems to be inevitable. It definitely has become a matter of a brand’s pride and indicates that the business is committed towards its customers and thinks thoroughly about improving their shopping experience. With customers at the benefit, the business is bound to enjoy the returns!
September 19, 2019
Online retailers across the world use Google Analytics to track important performance metrics of their e-commerce site. For conversions, it’s irrefutable that an e-store must run smoothly and present itself in manners that encourage users to spend. Learning about the website’s users, their behavior and preferences help the marketer curate content and campaigns that build[…]
July 15, 2019
Hands down generating recommendations and offering personalization come off as generic terms and not something unheard of. Though, what made it so common that I could expect almost every reader reading this blog to experience it first hand? Pretty simple – Amazon!
June 19, 2019
Before making my point, let me ask this straight – Are you here for the Aloe Vera you need to heal the burn you suffer from an E-commerce business failure? “Let’s kill‘em all who advised me to start one!” Your words. Not Mine!
Know the A-Z of e-commerce, updates, guides & how-to’s.
- AI Driven Customer Retention & Growth Techniques
- Lifecycle Customer Engagement to maximise Life Time Value(LTV)
- Data Driven marketing for E-Commerce Growth
- How to grow your Shopify Store revenue using Artificial Intelligence in 2021?
- Email Personalisation to resonate with Consumers using Predictive Analytics